Voice is one of the most talked about yet most elusive parts of effective writing. You get an impression or feeling from a piece of content, but it’s not always easy to tell why. It’s a lot like your handwriting. If 5 members of your family wrote out identical grocery lists, my bet is you’d be able to match them pretty quickly. But if I asked you what about the list revealed the writer, you’d have a hard time pinpointing specific unique strokes or letter formations. That’s not to say your … [Read more...]