Life and Writing

Abbey Woodcock

Your Guide to Voice: Stand out from the noise in 5 steps

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I’m not answering this question anymore

I am really, really sick of answering one question.

This is a question I get via email. In every copywriting forum. At events.

And that question is “What do you charge for…”

This is a question that there’s endless answers to. In an attempt to finally have a definitive answer to this question for online freelance copywriters, I reached out to 4 friends of mine:

  • Kevin Rogers of Copy Chief
  • Joanna Wiebe of Copy Hackers
  • And Kira Hug and Rob Marsh of The Copywriter Club

All five of us get this question all the time.

So, we decided to team up together and end this question forever by creating

The Definitive Freelance Copywriter’s Guide To Pricing

This guide is going to cover what people are actually charging, how much they’re actually getting paid for different types of projects, how to think about pricing for consulting or retainers, and who is actually getting royalties.

(You hear in a lot of groups that you should always be asking for a percentage on the back end. Well, I want to know how many people are actually charging royalties and what that percentage is like).

There’s other pricing guides out there for copywriting services but most are made up. I did a survey last year and I had 78 copy writers that I polled. That was some really good information but the cool thing is with the collective resources of Copy Chief, Copy Hackers, and The Copywriter Club as well as Freelance Co-op, the data is going to be the most accurate available.

We are setting out to answer not only how do you price, but also what are some trends in our industry? Is there a pay gap between women and men in copywriting? Is it true that English as a second language writers do better? How are you charging if you’re a Canadian? Australian? American? British? What difference do these kind of factors make?

There’s tons of data across the corporate world but I’d love to see in the freelance world what is going on.

So with that, we need your help to make this happen.

If you’re a freelance copywriter, could you fill out this pricing survey?

We’re going to combine the data in the aggregate across all of our communities. We will not use any of your individual information so please be as honest as possible about what you’re charging and what kind of projects you’re doing.

This is only up for a limited time. So fill it out as soon as you get a minute.

-Abbey

P.S. If you get an email from one of the people I mentioned above (Copywriter Club, Copy Hackers or Copy Chief) you don’t have to fill it out more than once. We will be filtering out duplicate responses but don’t waste your time and fill it out twice. All of the responses are going in one database.

About Abbey

Abbey Woodcock has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance with dismal results. Since then, she's converted better... writing sales pages and emails you've probably read from some of the biggest names online. Now she helps other copywriters build and grow amazing businesses.

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  • ABOUT ME
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  • WHERE TO FIND ME

Recent Musings

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

What people say

I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz
Former Executive VP of Boardroom
Read more about Abbey

Huge, ‘beyond expectation’ wins for some of the most famous names in our industry

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons: She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email. She has a deep understanding of human psychology and how to speak to different markets and… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”

Kevin Rogers
Copy Chief
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“The systems she created to hire, train, and evaluate writers are now a daily part of operations.”

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi
I Will Teach You To Be Rich
Read more about Abbey