Life and Writing

Abbey Woodcock

Your Guide to Voice: Stand out from the noise in 5 steps

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Copy school drop-out (or that time I quit Parris)

In early 2017, I got invited to join the most exclusive and prestigious copywriting school on the planet. It only accepts students every 4ish years and only a dozen at a time. There’s no website or sales page or application to fill out.

Attendance at this school often results in a multiple 6-figure income upon “graduation.”

I attended this school for 6 weeks. And then I dropped out.

The transcripts from the classes I attended have been seen by less than 10 people, and they are among my most prized possessions.

This secret school, the Hogwart’s of copywriting… is Parris Lampropoulos’s famous Copy Cub program.

I am one of few that’s attended, and even fewer that dropped out.

When Parris offered me the coveted invite, he asked me, “Abbey do you want to be a copywriter or do you want to have your own thing?”

Honored at the invite and eager to hear Parris’ secret teaching, I answered quickly “I want to be a copywriter. The best copywriter in the world.”

“Are you sure….”

(Parris had known me for a couple years at this point and although he was impressed with my copy chops, he recognized my entrepreneurial drive.)

“I am absolutely sure.”

Then, over the next 6 weeks, I attended the calls diligently. I read all the books assigned, hand-copied the ads, and ate up everything that Parris taught.

But something wasn’t right. His other students were all in. I couldn’t be.

I was in the middle of a huge launch, starting up Business of Copy, and my speaking career was just budding.

 

I had to make a choice. Dedicate another 2+ years to studying copy to become a control-busting copywriter. Or, use the skills I’d already built over the last decade to branch out on my own and write copy primarily for my own business.

I called Parris.

“I think I want to have my own thing.”

Parris exhaled. “I know you do.”

He’d recognized my drive and passion before anyone else had. And he knew that if I wanted to, I could become one of the great names in copy. But I didn’t want that. The thrill from beating a control, for me, is nothing like the thrill of helping another freelancer or speaking on stage.

Thus ended my Copy Cub curriculum. I no longer attended the calls. And no longer got the secret teachings of Parris Lampropoulos.

But, this story isn’t over.

First of all, Parris and I remain friends. He’s been one of my biggest champions as I grow my business. And he’s taught me more about the art of copywriting than anyone on the planet.

Secondly, I have another chance to join in on the Copy Cub calls. And you have that same chance.

I’m sharing this story today because Parris is opening up his famous Copy Cub calls for the first time ever to help save the life of his cousin Taki. You can listen in on Parris’s famously secretive training methods (All his cubs have to sign iron-clad NDAs to be part of the program).

Join here.

You won’t regret it, I promise. I am one of the few with first hand-knowledge of what these calls are like.

I’ll be there, will you?

About Abbey

Abbey Woodcock has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance with dismal results. Since then, she's converted better... writing sales pages and emails you've probably read from some of the biggest names online. Now she helps other copywriters build and grow amazing businesses.

Comments

  1. Tamar Ansh says

    December 23, 2018 at 10:09 pm

    i’d like to be part of this campaign but only heard of it now. can I still join? If so please let me know, thanks so so much!

    Reply

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Recent Musings

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

What people say

I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz
Former Executive VP of Boardroom
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Huge, ‘beyond expectation’ wins for some of the most famous names in our industry

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons:

  1. She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email.
  2. She has a deep understanding of human psychology and how to speak to different markets… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”
Kevin Rogers
Copy Chief
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“The systems she created to hire, train, and evaluate writers are now a daily part of operations.”

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi
I Will Teach You To Be Rich
Read more about Abbey