It’s one of those “mom scenes” you never forget. Not quite as funny as the time my son pooped on the kitchen floor after scalding his sister with hot tea, but close. (I’m still trying to figure out how to work that one into a blog post). Both of the kids came running into the house screaming. My son was spitting on the floor and my daughter was holding her hands out. “What happened!? Calm down! What is going on!” “I ate a cactus on accident.” Apparently (after learning from the … [Read more...]
Archives for August 2016
Essential systems for creatives [Guest Post]
I’ve made no secret about my lack of organizational skills. I often made a joke about Neil Gaiman’s assertion that clients want 3 things: people they like, great work, and on-time work. And they’ll be happy with 2 out of 3. For quite some time, I was doing very well producing great work for clients who loved me. Deadlines were another story. Enter KC. KC challenged my belief that 2 outta 3 ain’t bad and made me strive for great, on-time work while still being my lovable self. He recognized … [Read more...]
Do copywriters write blog posts?
Other than this copywriter writing this blog post, you won’t find many direct response copywriters that will blog for you. The reason is simple: It’s a misapplication of their skills and a waste of money for you. This graphic explains why: … [Read more...]
Why I wouldn’t talk to Ryan Lee
I recently got asked how I get in front of the important clients and partners that I work with. To answer that requires a flashback (cue the tone chimes and wavy screen). A couple of years ago, I attended one of the best events I’ve ever been to -- the Titans of Direct Response, run by my good friend Brian Kurtz. The content was great, the swag was great, and the attendees were great. I met people that ended up being clients, partners on projects, or drinking buddies (a few are now all of … [Read more...]