Life and Writing

Abbey Woodcock

Your Guide to Voice: Stand out from the noise in 5 steps

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Archives for November 2016

6 ways to give you’ll actually do (I bet you won’t serve soup)

Two weeks ago, I met a 12-year-old girl that saved my organization $36,457.83. Her name was Mackenzie Hinson and she runs the Make a Difference Food Pantry in Goldsboro, NC. At this point you probably have a lot of questions. Here’s the questions I had:   Does she “really” run the pantry or is this her parents’ thing? Doesn’t she go to school? Where the heck is Goldsboro? How did she save you $36K?   (All these and more are answered here) Why … [Read more...]

Mush cookies and maniacal villains… the power of voice

Last week I met two people who’d been on my “must meet" list for awhile. Ryan Lee and Ben Settle. When it comes to voice, these two couldn’t be further apart. From their writing voice... Ryan is the eternally optimistic, friend at the bar. Ben is the anti-establishment, authoritarian. To the first meeting... Ryan gave me a hug as soon as he met me and said he already felt like we were good friends because of our email exchanges. Ben immediately asked me to try my best to … [Read more...]

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  • FOR COPYWRITERS ONLY
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Recent Musings

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

What people say

I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz
Former Executive VP of Boardroom
Read more about Abbey

Huge, ‘beyond expectation’ wins for some of the most famous names in our industry

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons: She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email. She has a deep understanding of human psychology and how to speak to different markets and… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”

Kevin Rogers
Copy Chief
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“The systems she created to hire, train, and evaluate writers are now a daily part of operations.”

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi
I Will Teach You To Be Rich
Read more about Abbey

Recent Posts

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

Recent Comments

  • Tamar Ansh on Copy school drop-out (or that time I quit Parris)
  • Lucus on Working for a dying print newspaper made me a better digital marketer
  • Abbey on B.I.G niches
  • Abbey on B.I.G niches
  • Abbey on B.I.G niches

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