Client horror stories. They make endless fodder for every single copywriting forum I’ve seen. Because we all have them. And over the past several weeks, I’ve cataloged them to figure out what they have in common... ...and what we can learn about vetting better clients. What I found surprised me. Of course many of them shared the same traits: Clients that don’t value copy They set insane expectations for workload and timeline… and insult us with what they’re paying. Two different ideas … [Read more...]
Archives for July 2017
How do I actually support myself?
A few days ago, I received this message from a friend: I get a version of this question about once a month. “I’d love to blog like you do, where do I start?” So here’s a secret… my blog doesn’t make any money. Blogs don’t usually make money. Blogs are fun. Blogs are a great conversation starter. Blogs can open doors. But the money doesn’t come from the blog. There’s a few reasons for this: A blog by itself is inherently worthless. Even a good blog. In order to get … [Read more...]