I’ve talked about imposter syndrome before -- it’s that crazy voice in your head that tells you that you can’t do it. More than that, you shouldn’t be doing it. It’s been a summer of imposter syndrome for me. I had a total business flop. I got asked to speak at my favorite event to attend. And I’m opening up a new space. All this newness is making me doubt myself at every turn. So the other night, I settled in with a nice plate of cheese, and decided to watch the new documentary about … [Read more...]
Archives for October 2018
How do you find the voice of a “big brand”?
Ever since I started studying marketing, one of my favorite subsections was grocery marketing. I find it fascinating how we buy more stuff if we move counterclockwise through the store, that Coke passed Pepsi in sales by changing the shape of its bottle, or why milk is always in the back corner of the store. So when I decided to tackle a huge question on voice, I decided to go to marketing central, my local grocery store for the answer. How do you learn voice if there’s not a single … [Read more...]