In early 2017, I got invited to join the most exclusive and prestigious copywriting school on the planet. It only accepts students every 4ish years and only a dozen at a time. There’s no website or sales page or application to fill out. Attendance at this school often results in a multiple 6-figure income upon “graduation.” I attended this school for 6 weeks. And then I dropped out. The transcripts from the classes I attended have been seen by less than 10 people, and they are among my … [Read more...]
Archives for December 2018
Working for a dying print newspaper made me a better digital marketer
My paper was dying and I couldn’t live without it. I loved the sound of the printing press early in the morning. I loved how the entire building smelled like paper and ink. I loved the tradition of leaving a flask of whiskey in the bottom right drawer of the desk when you retired. Red pen circles and faxed police blotters and top-bound spiral notebooks. I loved all of it. This was the environment where I first learned to really write. To interview. To listen. To edit. To work my ass off. … [Read more...]