Life and Writing

Abbey Woodcock

Your Guide to Voice: Stand out from the noise in 5 steps

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Archives for January 2019

Why people hire marketing consultants

A little Q&A today. “How do you go about creating results without doing the writing? I want to hear your take on this. I feel like with some of the clients I've consulted with in the past it's more about steering them in the right direction. And being that person that gives them the second opinion they're looking for before they execute an idea. Instead of having to be a marketing genius. I feel like I psych myself out because I think I have to know every answer to any possible … [Read more...]

I’m not answering this question anymore

I am really, really sick of answering one question. This is a question I get via email. In every copywriting forum. At events. And that question is “What do you charge for...” This is a question that there's endless answers to. In an attempt to finally have a definitive answer to this question for online freelance copywriters, I reached out to 4 friends of mine: Kevin Rogers of Copy Chief Joanna Wiebe of Copy Hackers And Kira Hug and Rob Marsh of The Copywriter Club All … [Read more...]

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  • WHERE TO FIND ME

Recent Musings

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

What people say

I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz
Former Executive VP of Boardroom
Read more about Abbey

Huge, ‘beyond expectation’ wins for some of the most famous names in our industry

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons: She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email. She has a deep understanding of human psychology and how to speak to different markets and… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”

Kevin Rogers
Copy Chief
Read more about Abbey

“The systems she created to hire, train, and evaluate writers are now a daily part of operations.”

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi
I Will Teach You To Be Rich
Read more about Abbey

Recent Posts

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

Recent Comments

  • Tamar Ansh on Copy school drop-out (or that time I quit Parris)
  • Lucus on Working for a dying print newspaper made me a better digital marketer
  • Abbey on B.I.G niches
  • Abbey on B.I.G niches
  • Abbey on B.I.G niches

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