How to hire a copywriter

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons:

She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email.
She has a deep understanding of human psychology and how to speak to different markets… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”

Kevin Rogers

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi