After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors.
I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey Woodcock.
She’s got so many of the characteristics I saw in some of the best: She has insatiable curiosity; she has a terrific knowledge of direct marketing and what works and what doesn’t; she’s an avid reader of the great books about the craft; and she understands that becoming a great copywriter involves taking deep dives into passions and audiences near and dear to her heart rather than trying to be an expert in everything for any client.
I have already recommended her to many people in my industry circle and I will continue to do so…she’s not only someone to watch, she’s someone to hire.