Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations.
Writing great copy isn’t just about the words on a page. It’s about taking feedback, consistently improving, and learning to master different voices. Abbey can do all of these things, and most importantly, she’s a pleasure to work with.