Copy school drop-out (or that time I quit Parris)

In early 2017, I got invited to join the most exclusive and prestigious copywriting school on the planet. It only accepts students every 4ish years and only a dozen at a time. There’s no website or sales page or application to fill out.

Attendance at this school often results in a multiple 6-figure income upon “graduation.”

I attended this school for 6 weeks. And then I dropped out.

The transcripts from the classes I attended have been seen by less than 10 people, and they are among my most prized possessions.

This secret school, the Hogwart’s of copywriting… is Parris Lampropoulos’s famous Copy Cub program.

I am one of few that’s attended, and even fewer that dropped out.

When Parris offered me the coveted invite, he asked me, “Abbey do you want to be a copywriter or do you want to have your own thing?”

Honored at the invite and eager to hear Parris’ secret teaching, I answered quickly “I want to be a copywriter. The best copywriter in the world.”

“Are you sure….”

(Parris had known me for a couple years at this point and although he was impressed with my copy chops, he recognized my entrepreneurial drive.)

“I am absolutely sure.”

Then, over the next 6 weeks, I attended the calls diligently. I read all the books assigned, hand-copied the ads, and ate up everything that Parris taught.

But something wasn’t right. His other students were all in. I couldn’t be.

I was in the middle of a huge launch, starting up Business of Copy, and my speaking career was just budding.

 

I had to make a choice. Dedicate another 2+ years to studying copy to become a control-busting copywriter. Or, use the skills I’d already built over the last decade to branch out on my own and write copy primarily for my own business.

I called Parris.

“I think I want to have my own thing.”

Parris exhaled. “I know you do.”

He’d recognized my drive and passion before anyone else had. And he knew that if I wanted to, I could become one of the great names in copy. But I didn’t want that. The thrill from beating a control, for me, is nothing like the thrill of helping another freelancer or speaking on stage.

Thus ended my Copy Cub curriculum. I no longer attended the calls. And no longer got the secret teachings of Parris Lampropoulos.

But, this story isn’t over.

First of all, Parris and I remain friends. He’s been one of my biggest champions as I grow my business. And he’s taught me more about the art of copywriting than anyone on the planet.

Secondly, I have another chance to join in on the Copy Cub calls. And you have that same chance.

I’m sharing this story today because Parris is opening up his famous Copy Cub calls for the first time ever to help save the life of his cousin Taki. You can listen in on Parris’s famously secretive training methods (All his cubs have to sign iron-clad NDAs to be part of the program).

Join here.

You won’t regret it, I promise. I am one of the few with first hand-knowledge of what these calls are like.

I’ll be there, will you?