Life and Writing

Abbey Woodcock

Your Guide to Voice: Stand out from the noise in 5 steps

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Archives for July 2014

I write like a chef

Abbey Dieteman

As I ate, he watched me. "What do you think of the dill? Too much??" "No," I replied, "It adds a little..." "Zip!?" He beamed when I nodded. "I was hoping you would say that. With the fresh tomatoes it makes a nice, balanced bite, right?" I laughed. I've been thinking a lot about this small, but meaningful interaction I had yesterday. A chef made me lunch, a salad. There were less than 7 ingredients. It wouldn't have won any awards or been featured in a magazine. He made it for me … [Read more...]

Start here

  • ABOUT ME
  • THE BOOK
  • FOR COPYWRITERS ONLY
  • WHERE TO FIND ME

Recent Musings

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

What people say

I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz
Former Executive VP of Boardroom
Read more about Abbey

Huge, ‘beyond expectation’ wins for some of the most famous names in our industry

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons: She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email. She has a deep understanding of human psychology and how to speak to different markets and… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”

Kevin Rogers
Copy Chief
Read more about Abbey

“The systems she created to hire, train, and evaluate writers are now a daily part of operations.”

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi
I Will Teach You To Be Rich
Read more about Abbey

Recent Posts

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

Recent Comments

  • Tamar Ansh on Copy school drop-out (or that time I quit Parris)
  • Lucus on Working for a dying print newspaper made me a better digital marketer
  • Abbey on B.I.G niches
  • Abbey on B.I.G niches
  • Abbey on B.I.G niches

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