When my book on voice went live a couple of months ago, the reaction was crazy. I got a few amazing tweets from some of my favorite writers: This is a fantastic post. All aspiring writers can benefit. https://t.co/8zcL3uvADk — John Romaniello (@JohnRomaniello) February 26, 2016 @lifeandwriting @ChuckWendig @PatFlynn What a fantastic piece! (And not just because it includes me.) Great insight, original, thoughtful — Ash Ambirge (@TMFproject) February 28, 2016 And, … [Read more...]
Archives for June 2016
My love/hate relationship with fear
Like most copywriters, I have a love/hate relationship with fear. The psychology of fear has always been a fascinating topic for me. It’s one that is exploited often in the marketing world. Humans are afraid of a lot of stuff. Afraid that we won’t be successful, afraid that people will laugh at us, afraid that we don’t know what we’re doing, afraid to be alone -- you get it, the list goes on. Fear can be a powerful motivator for both purchases and for action. We create urgency and … [Read more...]
A national tragedy is not a marketing opportunity
Note: I originally wrote this post a few months ago. I am posting it today to send a message to companies everywhere -- the tragedies of this week are not an opportunity for you. Please do not treat them as such. *** In the wake of tragedy, I can’t really wrap my head around how the reaction of some companies and organizations is “How can we capitalize on this?” Sending heartfelt condolences or standing in solidarity is one thing -- it shows your company is real, human, and affected by … [Read more...]