Life and Writing

Abbey Woodcock

Your Guide to Voice: Stand out from the noise in 5 steps

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How do you quote freelance projects? VIDEO Q&A

Most freelancers make up their rates based on some elusive “industry standard” or what “feels right”?

I’ve often encouraged freelance copywriters to make sure they understand their overhead and project costs before creating a proposal.

In our group, Actual Working Copywriters, Christian posed this question:

I’d like to ask a seemingly dumb question but I think would extremely valuable for everyone.

My question: How do you INCLUDE the 2.9% Stripe fee in your quote without pissing clients off?

Say you quote $1,000 for a project but say “btw, I add 2.9% for the fee so the real quote is $1,029,” not sure how that would go down.

I’m asking because I heard Abbey say you should include transaction fees in your quotes and this didn’t really cross my mind at all.

Here’s my answer to this really common question:

 

P.S. To get pricing, proposals and the rest of your workflow all figured out in just one day, join us in Austin, TX July 17 for the 1-Day Business of Copy Quickstart. Get all the info here.

About Abbey

Abbey Woodcock has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance with dismal results. Since then, she's converted better... writing sales pages and emails you've probably read from some of the biggest names online. Now she helps other copywriters build and grow amazing businesses.

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  • ABOUT ME
  • THE BOOK
  • FOR COPYWRITERS ONLY
  • WHERE TO FIND ME

Recent Musings

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

What people say

I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz
Former Executive VP of Boardroom
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Huge, ‘beyond expectation’ wins for some of the most famous names in our industry

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons:

  1. She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email.
  2. She has a deep understanding of human psychology and how to speak to different markets… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”
Kevin Rogers
Copy Chief
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“The systems she created to hire, train, and evaluate writers are now a daily part of operations.”

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi
I Will Teach You To Be Rich
Read more about Abbey