Life and Writing

Abbey Woodcock

Your Guide to Voice: Stand out from the noise in 5 steps

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How to get more clients using lotion and whiskey

I get clients one of just two ways– at live events and through referrals.

And there’s a rarely-used trick to making sure that referral pipeline never runs dry.

I reveal the secret in this video:

My favorite gifting sites:

  • Goldbely.com
  • Cloud 9 Living
  • Dancing Deer
  • Night Owl Paper Goods

 

P.S. Finding clients as a solo freelancer doesn’t have to be a constant struggle.

My friend Matt Inglot is a great example of this. His tiny agency (him and a few part-time employees/contractors) receives far more leads than they can possibly take on. He ends up turning down most clients, and only accepts the ones whose projects are an amazing fit for his service and who are willing to pay his premium rates.

What I love about Matt’s approach is that it has nothing to do with chasing the latest fad or trying to learn and execute 10 different tactics (that are all going to be outdated in a few years).

Instead Matt focuses on getting a few critical pieces of finding clients right, and then following simple steps repeatedly to make sure that clients are coming through the door. That’s a big part of the reason I have invited Matt to share his process with the Business of Copy community. Matt will be holding a free live training for us on “How to consistently win freelance clients” on June 11 at 1p.m. Eastern.

You can join us free here!

On this live training you will learn:

  • How the heck to get in front of your ideal client. (HINT: The first step is figuring out who your ideal client even is)
  • 5 hours a week that you can transform into a consistent stream of leads year-round.
  • The one way (besides whiskey and lotion) to get off the treadmill of constantly searching for more work.

You can join us here!

About Abbey

Abbey Woodcock has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance with dismal results. Since then, she's converted better... writing sales pages and emails you've probably read from some of the biggest names online. Now she helps other copywriters build and grow amazing businesses.

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  • ABOUT ME
  • THE BOOK
  • FOR COPYWRITERS ONLY
  • WHERE TO FIND ME

Recent Musings

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

What people say

I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz
Former Executive VP of Boardroom
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Huge, ‘beyond expectation’ wins for some of the most famous names in our industry

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons:

  1. She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email.
  2. She has a deep understanding of human psychology and how to speak to different markets… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”
Kevin Rogers
Copy Chief
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“The systems she created to hire, train, and evaluate writers are now a daily part of operations.”

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi
I Will Teach You To Be Rich
Read more about Abbey