Life and Writing

Abbey Woodcock

Your Guide to Voice: Stand out from the noise in 5 steps

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Nerd trophies

It’s all hands on deck.

For my husband and business partner KC, we mean that quite literally. Right this very minute, he is building a new deck at my parents’ house.

I was given the choice between holding the wood while he cut it or writing today… so here I am.

Last week, I emailed you about my parents Woodcock Woodstock Milestone party.

It’s the biannual event my parents hold to replace all the graduations, anniversaries, etc.

This past weekend, we were all at the house doing a variety of tasks — laying deck boards, replacing screens on the porch, buying lumber and other goodies at Lowes, and my favorite, cleaning out the garage.

Three things I found in my parents’ garage:

  1. A journal from high school (that was burned right away)
  2. The popcorn bag I saved from the movie from my first date/first kiss.
  3. These gems:

Yes, if you zoomed in you are reading correctly. These are trophies for:

2nd Place – District 7 Business Computer Applications

And

1st Place – District 7 Information Processing Concepts

 

If you’re assuming that these are the only trophies I received in my lifetime — you are assuming correctly. My sister and brother were athletes. I played sports. I loved volleyball and tennis… and was mediocre at both.

I was a champ at being a nerd. In fact, I was 8th in my class and was among the first students in NY State to get 100% on the English Language Arts state test. I share these two facts with you for one reason — while they were huge deals at the time (“life-changing” I was told), they have NEVER come up in conversation/interviews/writing/anything since HS graduation.

Turns out, this nerdiness has finally come back around. My obsession with detail and problem-solving combined with KC’s uber-nerdiness in the systems department allowed us to create a freelancing business that runs a little differently than most.

And that… led to our program, Business of Copy where we show other freelancers our complete system.

We’ve run Business of Copy for over a year and one piece of feedback we’ve received was that all the resources were incredible (we’re coming up on 100 seperate freelancer resources between templates, PDF guides, video interviews, and tutorials). BUT, our community wanted a day to work together to implement them.

So, on July 17, we’re hosting a 1-day business kickstart in Austin, TX to do just that. We’ll gather at a fun venue, share lunch and drinks, and get all your “business stuff” set up. I can’t wait to hang with you. I’m charging just enough to cover the venue, food, and goodies and capping the event at 12 so it feels like an intimate get-together and not a stuffy workshop.

I’d love for you to be there.

We already are about half full so don’t miss out!

Register here.

 

About Abbey

Abbey Woodcock has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance with dismal results. Since then, she's converted better... writing sales pages and emails you've probably read from some of the biggest names online. Now she helps other copywriters build and grow amazing businesses.

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  • ABOUT ME
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  • WHERE TO FIND ME

Recent Musings

  • Why people hire marketing consultants
  • I’m not answering this question anymore
  • Copy school drop-out (or that time I quit Parris)
  • Working for a dying print newspaper made me a better digital marketer
  • B.I.G niches

What people say

I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey

After working with some of the best copywriters who have ever lived throughout my career, I came to the realization that it was not a “given” that there would be a next generation of copywriters who understood direct response like their predecessors. I’ve made it one of my missions to find that next generation of… Read more “I’ve made it one of my missions to find that next generation of superstars…and one of the copywriters I am placing a big bet on is Abbey”

Brian Kurtz
Former Executive VP of Boardroom
Read more about Abbey

Huge, ‘beyond expectation’ wins for some of the most famous names in our industry

Abbey Woodcock is one of my favorite copywriters – both to work with and recommend – for 3 reasons:

  1. She has a deep understanding of direct response marketing AND how it fits into modern mediums like social and email.
  2. She has a deep understanding of human psychology and how to speak to different markets… Read more “Huge, ‘beyond expectation’ wins for some of the most famous names in our industry”
Kevin Rogers
Copy Chief
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“The systems she created to hire, train, and evaluate writers are now a daily part of operations.”

Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey to conceptualize, build, implement, test and improve our backend processes. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great… Read more ““The systems she created to hire, train, and evaluate writers are now a daily part of operations.””

Ramit Sethi
I Will Teach You To Be Rich
Read more about Abbey